Recently I have been thinking more and more about how I could give back.
Lets face it, we could all give a lot more. We constantly cross those who have fallen on hard times, shuffling past them as we rummage absently in our pockets for change; as we hurrying to catch a train; to simply get out of the wind and rain. Telling ourselves that, next time we’ll find a few coins, or throwing down a few pence and continuing our day unabated.
Recently I become more aware of the nagging feeling that one could do more, that with each person I pass, ignoring or fobbing off, the sense of unease grows ever more present in my psyche.
I was introduced to Proteus VR, by the creator Private Eye VR for the Oculus Rift, Mr Jake Slake. Proteus VR needed a temporary branding for an important press event which was being shared by Private Eye and to be held in a months time. They needed to be branded, however their final product and full online infrastructure was another year away from production, so I would create something they could use in the meantime
The branding project actually only took 10 – 15 hours to complete, including brain storming (mind mapping… urg…), sketching, intial Adobe Illustrator concepts and polishing, so was the perfect test case for my idea… how I could give something back.
On completion, I asked Mr Jonathan Tustain, my contact at Proteus VR, to make a donation to a Brighton based homeless charity instead of paying my fee, leaving the specific charity and amount of the donation up to them.
Why didn’t I take the fee and make the entire donation myself? Well, thats a good question. I could have written it off against tax, maybe even giving more. It is however more about planting seeds and changing perceptions than it is the monetary value of the act. Who knows, maybe they will give again, maybe someone in the office sees what happens and donates something them self.
Whatever happens, donating a project to charity from time to time is a small way to ensure we can do something that will actually benefit others and our community.
Below is the final logo and that Proteus VR signed off.